What is the name for a photogenic, staged event created to attract media attention?

A) photo-op
B) clip-op
C) PR-event
D) news-maker

Answer: A

Communication & Mass Media

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Motivational speeches are characterized by which of the following?

A) fast rate of speech, more frequent pauses, high energy B) slow rate of speech, more frequent pauses, somber mood C) fast rate of speech, short words and sentences, accelerated tempo D) slow rate of speech, short words and sentences, high energy

Communication & Mass Media

Which function specifies the need to establish priorities, orders the company goals, and places ideas in context?

a) Setting agenda b) Evaluating information c) Analyzing potential sources d) Organizing the presentation

Communication & Mass Media