The Empirical rule applies to any distribution, regardless of its shape, as an interpretive guide to the distribution

________ is another form of word of mouth that encourages consumers to pass along company-developed products and services or audio, video, or written information to others online

A) Buzz marketing B) Viral marketing C) Guerrilla marketing D) Motivational marketing E) Internal marketing

What is the advantage of using information provided by demographic data market research

firms rather than government sources? A) The information obtained from government sources is less accurate than that from market research firms. B) Information from government sources is subjective and biased. C) Market research firms can provide more detailed information than government sources. D) Market research firms provide data for free, unlike government research sources.