The Boston Consulting Group found that the ________ was the number-two reason shoppers cited for refusing to buy on the Web frequently
A) absence of a good return mechanism
B) lack of security
C) inability to compare products
D) delay in receiving products
A
Business
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The steps in the appraisal process include all of the following except:
a. gathering general and specific data b. verifying data c. analyzing and interpreting data d. considering seller's subjective value
Business
________ means adjusting the marketing strategy and mix elements to each international target market
A) Standardized global marketing B) Ambush marketing C) Adapted global marketing D) Mass marketing E) Whole channel viewing
Business