Which of the following is the first step in Monroe's motivated sequence?
A. motivation
B. need
C. attention
D. plan
E. judgment
Answer: C
Communication & Mass Media
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Decision-making based on research is known as a ________ approach
A) theoretical B) heuristic C) experiential D) cognitive E) foolhardy
Communication & Mass Media
You can keep you audience from tuning out by making sure your speech has a good balance between new information and supporting material
Indicate whether the statement is true or false
Communication & Mass Media