Flipcharts, like all other audiovisual aids, must be prepared in advance

Electron, a company manufacturing consumer durable goods, wants to launch a new product into the market. Carly does research by uploading details of the new product on the company's website and asking the public for feedback

What is the purpose of this research? a) To define audiences b) To achieve credibility with management c) To formulate strategy d) To help management keep in touch

Representational validity looks to the participants themselves as a means of establishing the validity of the categories being used

Indicate whether the statement is true or false.