Observing and making conscious choices about one's own behavior is called ________

Only 50 percent of readers believe what they read in their local newspapers

a. True. b. False.

Answer the following statement(s) true (T) or false (F)

1. The textbook argues that we pay advertisers to condition us. 2. Each year, the amount of money spent on advertising grows dramatically. 3. The more you understand about how ads are designed, the more you can appreciate the effort that goes into this process. 4. Most ads are designed to convince people to buy the product. 5. Ads usually present one simple claim and emphasize it over and over.