What is the major difference between a vision and a mission statement?

A) A vision statement is an operational statement, whereas a mission statement is a strategic concept.
B) Unlike a mission statement, a vision statement discusses the core values of the organization.
C) A vision statement is a current description of purpose, whereas a mission statement is a futuristic projection.
D) Unlike a vision statement, which is directed internally, a mission statement has the customer in mind.
E) A mission statement, which is directed internally, has only the company in mind.

Answer: D
Explanation: D) A vision statement is directed internally as a statement of where the company wants to be in the future given the context of the world and the company's competition. A company's mission statement can be seen as a top-tier marketing document as it describes the company's purpose for existing now, its goods and services, and what it can provide.