Explain with an example the contrast effect
What will be an ideal response?
Evaluation of a person's characteristics that is affected by comparisons with other people recently encountered who rank higher or lower on the same characteristics is known as the contrast effect. We don't evaluate a person in isolation. Our reaction is influenced by other persons we have recently encountered. For example, in a series of job interviews, interviewers can make distortions in any given candidate's evaluation as a result of his or her place in the interview schedule. A candidate is likely to receive a more favorable evaluation if preceded by mediocre applicants and a less favorable evaluation if preceded by strong applicants.
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The accuracy of a sample is often expressed as:
A) the number of centimeters it is from the true population frame B) the cost of making an inaccurate estimate C) the number of respondents needed to make the sample 100% accurate D) a plus-or-minus percentage, such as + or – 5% E) a mistake
Using the tools of value assessment, ________ conducts the most thorough and demanding evaluations of suppliers
a. supply management orientation b. procurement orientation c. value orientation d. buying orientation