Technological advances have contributed to manufacturing by ________

One of your sales representatives has begun using social networks to aggressively promote a new product line. As a manager, the best response would likely be to: A. encourage him to continue B. discourage him from using blatant “salespeak” since it is likely to alienate the audience C. enact a policy forbidding employees from using social networks on company time D. do nothing

Which of the following is a focus of the new concept of marketing?

A) Mmaking a profit is the only end result of selling products. B) emphasizing the product rather than the end consumer C) achieving objectives by pushing products toward consumers D) using integrated marketing mix to achieve profits