Brad works with a reputed retailer and leads a team that collects market information from a wide variety of sources ranging from marketing research studies to monitoring online conversations where consumers discuss Brad's firm or its products
Brad's team uses this information to arrive at a better understanding of consumer behavior and their buying motives. This, in turn, allows Brad's firm to successfully generate more value for consumers. Brad leads the ________ team.
A) product development
B) strategy implementation
C) human resource
D) customer relationship management
E) customer insights
E
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The policy reserves on the liability side of the balance sheet of a life insurance company are estimated based on actuarial assumptions of expected future liability commitments on currently existing contracts.
a. true b. false
Natural capitalism includes all of the following strategies, except:
A. Changing manufacturing practices to reduce energy consumption by 30%. B. Creating a new material based on the strength-to-weight ratio of a spider web. C. Reorganizing a supply chain based on the principles of ecology. D. Preserving an acre of pristine wetlands for every acre a business occupies. E. All of the above are examples of strategy inspired by natural capitalism.