What category of consumer adopters would purchase a product when the product is no longer considered to be risky? Explain your answer
What will be an ideal response?
The late majority adopters and the laggards adopt an innovation after the innovation is no longer new--it so well established that it is an economic necessity or it has been superseded by other innovations.
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When a product is in the growth stage of its product life cycle, which of the following occurs?
a. Persuasive and reminder advertising is decreased. b. Heavy advertising is used to build brand loyalty. c. Personal selling and sales promotions are the major elements of the promotional mix used. d. Personal selling is ineffective.
Many marketing experts recommend ________ programs that allow a company to talk to individual customers and adjust elements of the marketing mix to satisfy the specific needs of each customer
A) customer relationship management B) psychographic segmentation C) transactional management D) B2B marketing E) C2C marketing