Explain where Sun Microsystems falls on the spectrum of branding alternatives and discuss what their strategy involves
What will be an ideal response?
Sun Microsystems utilizes a sub-branded strategy. The company offers a comprehensive hardware and software support program with four different levels of support. These range from bronze to platinum. Different levels of support give customers the flexibility to tradeoff price for increased service. For example, 24/7 service is costly, but potentially necessary for some high-powered business customers.
You might also like to view...
The ________ measures the amount of time it takes a firm to recover its initial investment
A) profitability index B) internal rate of return C) net present value D) payback period
Recent academic studies in behavioral finance confirm that markets are even more efficient than previously believed
Indicate whether the statement is true or false.