Mutual funds achieve economies of scale for individual investors by realizing the benefits of lower transaction costs and commissions as compared to those incurred by individual investors.

When amusement parks charge customers for admission and later for food and beverages, they are following a ________ pricing strategy

A) by-product B) product line C) penetration D) skimming E) two-part

Which of the following is true with regard to brand equity?

A) Brand equity refers to how much consumers know about the brand. B) High brand equity provides a company with many competitive advantages. C) A brand has positive brand equity if consumers react less favorably to it than to an unbranded version. D) Positive brand equity derives from low brand esteem. E) The total financial value of a brand can be easily measured.