In a short essay, discuss the importance of properly evaluating field workers and discuss five elements that are important when conducting these evaluations

What will be an ideal response?

It is important to evaluate field workers to provide feedback on their performance. Evaluation helps identify the more effective field workers in order to build a better, higher-quality field force. The evaluation criteria should be clearly communicated to the field workers during their training. The evaluation of field workers should be based on the criteria of quantity and quality. Interviewers can be compared in terms of total cost per completed interview. Field workers should also be evaluated on how they spend their time. Time should be broken down into categories such as actual interviewing, travel, and administration. It is important to monitor response rates on a timely basis so that corrective action can be taken if these rates are too low. Supervisors can help interviewers with an inordinate number of refusals by listening to the introductions they use and providing immediate feedback. When all the interviews are over, different field workers' percentage of refusals can be compared to identify the better workers.