A successful business is most likely to view its marketing department as ________

A) the accumulator of customer data
B) the link between customers and the business
C) the creator of all promotions
D) an external shareholder
E) a sales-oriented group

B

Business

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If a bond offers an investor 10.75% in nominal return during a year in which the rate of inflation was 3.9%, then the investor's real return was:

a. 6.59% b. 8.60% c. 6.85% d. 10.66%

Business

What form of business defamation arises when an unfair and untrue oral statement is made about a competitor?

A) business libel B) reciprocity C) bribery D) puffery E) business slander

Business