Which of the following is generally true about the marketing of high-touch products such as fine china and crystal?
A) It relies equally on specialized information and image.
B) It relies less on image and more on specialized information.
C) It relies less on specialized information and more on image.
D) Neither image nor specialized information is relevant to the marketing of high-touch products.
E) It relies partially on specialized information and partially on image.
C
Business
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