In Maslow's hierarchy our most basic needs are quite_____, and as we progress through the levels, the level of _____ increases.
A) simple;clarity
B) specific;abstraction
C) defined;tangibility
D) logical;coherence
E) changeable;stability
Answer: B) specific;abstraction
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Which of the following is NOT an accurate statement about non-media connectors?
A) NMCs can be ordinary people. B) The Internet has spurred a rise in the number of NMCs. C) All NMCs are industry professionals or celebrities. D) NMCs spread a marketer's message voluntarily. E) NMCs drive consumer-generated marketing.
Which of the following statements is true with regard to career life insurance agents?
A) They represent several different life insurance companies. B) They are compensated largely through a salary and not through commissions. C) They are paid the same commission rate on new and renewal business. D) The insurer provides financing, training, supervision, and office facilities for career agents.