Attitudes toward honesty and truth telling are culture specific
Indicate whether the statement is true or false.
T
Business
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In marketing research, ordinal scales are used for all of the following purposes EXCEPT:
A) preference rankings. B) market shares. C) market position. D) social class. E) B and C
Business
Which of the following is a possible decision alternative (as discussed in the book)?
A) Price changes B) Product modification C) Product improvement D) both B and C E) all of the above
Business