Which of the following products is marketed today according to the mindset popular during the production era?
A) clothing
B) bottled water
C) oil
D) automobiles
E) cell phones
Answer: C
Explanation: C) Oil, which is in tremendous demand today, fits the definition of a product marketed under the production concept.
Business
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Indicate whether the statement is true or false
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Investing in having a public relations professional work to generate publicity is a worthwhile investment because earned media
a. has a high potential for dramatization b. is more credible and has more veracity than advertising c. tends to catch people off guard and attracts people who wouldn't read a sponsored message d. appears as "normal" news e. all of the above
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