List the major objectives of events and experiences as promotion tools
What will be an ideal response?
The major objectives of events and experiences as promotion tools are:
1. To identify with a particular target market or lifestyle
2. To increase salience of company or product name
3. To create or reinforce perceptions of key brand image associations
4. To enhance corporate image
5. To create experiences and evoke feelings
6. To express commitment to the community or on social issues
7. To entertain key clients or reward key employees
8. To permit merchandising or promotional opportunities
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The free-rider problem
A) occurs when people who do not pay for information take advantage of the information other people have to pay for. B) suggests that the private sale of information will only be a partial solution to the lemons problem. C) prevents the private market from producing enough information to eliminate all the asymmetric information that leads to adverse selection. D) all of the above.
The NASDAQ trading floors are located in New York City
Indicate whether this statement is true or false.