Advertisers buy time from the broadcast media and __________ from the print media

Your friend Robert, an African-American, invited you to his church for a service. During the sermon (a performance) the audience participated by responding to the preacher with phrases like "Amen" and "Preach it, Brother." This type of audience is call a(n) ______________

A. Inactive audience B. Active audience C. Interactive audience D. Proactive audience

Orson Welles’s 1939 Mercury Theater presentation of War of the Worlds was commonly cited as evidence for:

a. media messages affecting everyone differently b. the public’s lack of defense against media messages c. the weak effect of media messages d. none of the above