From a company's perspective, the primary benefit of using computer cookies is it allows the marketing team to:
A) gather information about where a consumer has been on the company's website, how long they were there, and what they did
B) know what other sites a person has visited on the Internet
C) prepare specific marketing messages and e-mails to consumers based on their browsing behavior
D) know who has visited the company's website
A
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Wriglee inc went to court this year and successfully defended its patent from infringement by a competitor. the cost of this defense should be charged to
a. patents and amortized over the legal life of the patent b. legal fees and amortized over 5 years or less c. expenses of the period d. patents and amortized over the remaining useful life of the patent
Which of the following characteristics of an innovation is likely to have a negative impact on the acceptance of a product in the intended market?
A. trialability B. compatibility C. relative advantage D. complexity E. observability