If cars sell for $500 profit and trucks sell for $300 profit, which of the following represents the objective function?

Companies can legitimately charge a higher price if ________

A) consumers perceive that the company's product offers greater value B) the demand for products manufactured by a firm is highly elastic C) the cost of advertising is minimal D) derived demand remains constant E) consumers de-emphasize quality

As with all business goals and objectives, communicating to consumers with specific messages through a set of connectors

A) must be supported with intensive advertising. B) should be carried out primarily online. C) should concentrate solely on employee relations. D) must be approved by the investor relations department. E) needs to be a measurable process.