The size of the market is one of the environmental problems a company can have

A ________ consists of all products?original as well as line and category extensions?sold under a particular brand

A) brand line B) cobrand C) generic brand D) licensed product E) subbrand

What should be the first step for a marketer upon finding out that one of the Falcon's Lair owners will be interviewed for a magazine article?

A) prepare the executive with facts and statistics B) write a new backgrounder about the executive C) post the issue's release date on the firm's Web site D) schedule the executive to practice answering questions E) ask the connector to clarify the purpose of the interview