The Sony Walkman is an example of combination or tiered branding, whereby a corporate name is combined with the name of the product

The maximum transfer price from the buying division's standpoint is the

a) external purchase price. b) external purchase price + opportunity cost. c) total cost + opportunity cost. d) variable cost + opportunity cost.

In 2015, roughly ________ million people in the United States accessed the Internet via tablets

A) 59 B) 94 C) 159 D) 194