The leverage point in an advertisement is the message or concept that links the product's attributes and benefits to the consumer end-state values

Which of the following is NOT a challenge associated with international marketing?

A) Managers need to learn new languages and laws. B) Managers need to deal with volatile currencies. C) Managers face political and legal uncertainties. D) International markets are less safe. E) All of the above are challenges.

A ________ is a measurement scale with five response categories ranging from "strongly disagree" to "strongly agree," which requires the respondents to indicate a degree of agreement or disagreement with each of a series of statements

stimulus objects. A) semantic differential scale B) Likert scale C) continuous rating scale D) Stapel scale