Who pioneered the enlightened self-interest concept?

A) Paul Garrett
B) Ivy Lee
C) George Baer
D) William Henry Vanderbilt

Answer: A

Communication & Mass Media

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Interpersonal Communication involves a narrow set of contexts

Indicate whether the statement is true or false

Communication & Mass Media

Which of the following is a true statement?

a. Business begins with the public's permission and survives because of its approval. b. Companies should find out what their publics want and expect from them. c. Public relations is built by performance, not by publicity. d. all of the above

Communication & Mass Media