Roletaking can be thought of as:
a) guess-work to estimate how an audience will respond to a message.
b) anticipating a reaction rather than waiting for a person's actual feedback.
c) a way to understand difficulties or objections to your message.
d) all of these answers are correct.
ANS: d
Communication & Mass Media
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Gatekeeping research focuses on press releases and video press releases. Specifically, this type of research examines
a. the content of press releases. b. the writing style used in press releases. c. the grammar and syntax of press releases. d. all of the choices.
Communication & Mass Media
____________________ involves asking a number of people about their opinions, views, values, actions, or beliefs
Fill in the blank(s) with correct word
Communication & Mass Media