A researcher videotapes shoppers in a shop and uses a structured checklist to record behavior

such as directions that shoppers take, browsing behavior, and attention to point-of-sale
promotions. Identify the research method used by the researcher.

A) ethnographic research B) survey
C) focus group D) observational research

D

Business

You might also like to view...

________ consists of putting goods in boxes or trailers that are easy to transfer between two transportation modes

A) Containerization B) Haulage C) Inventory carrying D) Order processing E) Warehousing

Business

Which one of the following suggestions is the most likely to help you contribute effectively to a meeting?

a. Start a little late and leave a little early. b. Dominate the meeting to show how assertive you are. c. Stray from the agenda to demonstrate your intelligence. d. Resolve small issues ahead of time with e-mail.

Business