Marketers typically focus on ________ in choosing the points-of-parity and points-of-difference
that make up their brand positioning.
A) brand equity
B) brand awareness
C) brand benefits
D) brand architecture
E) brand extensions
C
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Which of the following describes the bullwhip effect?
A) The value of a telecommunications network is proportional to the square of the number of connected users of the system. B) The performance improvement to be gained from using some faster mode of execution is limited by the fraction of the time the faster mode can be used. C) The variability in the size and timing of orders increases at each stage up the supply chain, from customer to supplier. D) New classes create new applications resulting in new markets and new industries.
Which of the following will always be a relevant cost?
a) Fixed cost b) Sunk cost c) Variable cost d) Opportunity cost