Ardrino Inc, which produces computer gadgets such as Webcams, earphones, and mouse devices, makes effective use of the Web to sell its products. The company uses email as the major medium for prospecting because it is cost effective
What are the possible challenges that the company can face due to its heavy dependence on the Internet? Would you suggest any changes in their strategy?
Using the Web has disadvantages. The consumers of Ardrino can effectively screen out most messages that the company sends. The company will also lose some control over their online messages, which can be hacked or vandalized. The company should also use direct selling to build a rapport with existing and prospective customers, which would enable them to explain their value proposition better, and convince prospects to choose them over competitors. Student answers can vary.
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