Baby boomers are consumers who have been "wired" almost from birth — playing computer games, navigating the Web, downloading music, connecting with friends via instant messaging and mobile phones

Roger is always eager to own the latest cell phone model launched in the market. He makes it a point to buy new cell phones on the first day of their launch

He is also an active member of various online forums that discuss the latest technical developments. In this case, Roger is a(n) _____. a. laggard b. innovator c. early majority d. late majority

Which of the following management orientations views only the differences in the world regions?

A) ethnocentric B) regiocentric C) polycentric D) concentric