Demonstrate why it is important to focus on individual-level impacts in your writing rather than going after the “big story” using broad strokes.

What will be an ideal response?

Audience centricity is a fundamental concept in the modern world of journalism. In order to gain and sustain a reader’s interest, a writer must put the reader’s needs above all else. That requires focusing on why the story is important for the reader to know about and how the story affects them personally. Writing in broad strokes and focusing on “big story” elements, such as the total increase in revenues expected under a tax increase rather than how much the increase will cost the reader, does not put the reader’s interests first and is likely to encourage them to look elsewhere for their news.