Which of the following is an advantage of leasing an asset for the lessee?
A) There are lower overall costs for the asset.
B) Ownership automatically passes to the lessee at the end of the lease.
C) The lessee absorbs the risk of obsolescence.
D) Some leases are not disclosed on the lessee's balance sheet.
Answer: D
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External sources may be broadly classified as general business data, government data, or syndicated data
Indicate whether the statement is true or false
Media mentions and word-of-mouth
A) have generally replaced advertising as the major means of product promotion. B) allow direct marketers to better target specific demographic groups. C) generally only work well in geographic areas underserved by online service providers. D) require a company's sales force to spend more time making cold calls. E) are nonthreatening means by which consumers become aware of their need for products.