Which of the following best represents the disadvantages of conducting test markets as discussed by your authors?
A) cost, competitor intervention, and government regulations of test markets
B) fallibility of results, cost, exposure of product/service to competition and ethical issues
C) cost, delay in getting to the market first, competitive awareness of the product/service
D) inability to test marketing mix variables
E) disadvantages were not discussed in your book
B
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A(n) ________ is a storeless retailer serving a specific clientele–usually employees of large organizations–who are authorized to buy from a list of retailers that have agreed to give discounts in return for inclusion on the list
A) direct-selling vendor B) direct marketing vendor C) buying service D) automatic vendor E) corporate retailer
How might inflation restrict the usefulness of the balance sheet as normally presented?
What will be an ideal response?