Leaders are most effective in persuading others to buy into their ideas when they are collectivistic in their approach and show that they respect and care about others' beliefs and needs, regardless of their position or status

Most creatives view which type of advertising appeal as the key to developing brand loyalty?

A) rational B) humorous C) emotional D) sex-oriented

Some ERP products cannot support a large number of ________ so this will be an important factor to consider when choosing a vendor

A) attorneys B) users C) consultants D) executives E) none of the above