To assess campaign effectiveness, advertising agencies use experimental research and copy testing
Indicate whether the statement is true or false.
F
Communication & Mass Media
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The best size for a buzz group forum is five to seven people
Indicate whether the statement is true or false
Communication & Mass Media
When a person expresses two or more facial emotions simultaneously, it is called a(n) __________
a. display mix b. affect blend c. expression blend d. multi-emotive display
Communication & Mass Media