The present value of a stream of revenue that can be produced by a customer is known as lifetime customer value

Based on the information in Table 4-3, the current and acid-test ratios are, respectively,

A) 2.37 and 1.27. B) 2.18 and 1.39. C) 2.18 and 1.27. D) 2.37 and 1.39.

Studies on how managers perceive poor performance by a subordinate find that they are

most likely to: A) attribute the cause to bad luck or random, unpredictable events B) attribute the cause to external factors such as insufficient resources C) attribute the cause to internal factors such as motivation or ability D) make an accurate assessment of the cause of poor performance