Part of audience analysis is considering _____ characteristics.

A U.S. public relations firm realized that the majority of its employees were White Americans

To diversify its workforce, the firm specifically began looking out for candidates who were Hispanic, Asian American, Native American, and African American. What current trend in the public relations industry was the firm following? a) Recruitment of minorities b) Public demand for transparency c) Expansion of PR roles d) Coverage of economic developments

Which of the following should be avoided in head lines?

a. names of people in the story b. short words rather than longer ones c. all verbs d. to be verb forms