At which stage of the international planning process would a marketing manager conduct situation analysis and make decisions involving objectives and goals, budgets, and action programs?
A. Adapting the marketing mix to target markets.
B. Developing the marketing plan.
C. Matching company and country needs.
D. Implementation and control.
E. Defining company objectives and resources.
Ans: B. Developing the marketing plan.
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Indicate whether the statement is true or false.