Over 25% of total employee compensation consists of fringe benefits

The menu at Chipotle Mexican Grill is:

A) primarily gourmet food prepared by some for the best Mexican chefs B) relatively simple, with a series of options for each menu item C) primarily organic foods D) all cooked with chipotles

______________ is a research technique that focuses on understanding user needs through observation rather than from users' direct articulation of their needs

a. Lead user research b. Conjoint analysis c. Empathic design d. Beta testing e. None of the above