A situation that occurs when a company pays for clicks that are generated by someone with no interest in or intent to purchase its products or services is called ________

Cost of goods sold is:

A. An asset account. B. A revenue account. C. An expense account. D. A permanent equity account

Which cornerstone of the public relations practice becomes especially valuable in a crisis?

A) going off the record for a few journalists B) limiting the damage of the crisis C) spinning a positive story D) gaining third-party endorsement