If trait research had been successful, we would __________, whereas if behavioral studies were correct, we would __________
A) change jobs to suit people; change people to suit jobs
B) teach people certain traits; teach people certain behaviors
C) only hire women; hire either men or women
D) select the right person for the job; train leaders
D
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As the marketing manager of Cominform Pvt. Ltd., a manufacturer of health drinks, you have selected 10 individuals who match the profile of your target customer, to participate in a discussion on changing lifestyle trends related to health
You have also hired a skilled moderator to facilitate the discussion and ensure that everyone participates and stays focused on the topic. The moderator provides questions and probes based on the "script" prepared by you. The discussions are also recorded for further analysis. Which of the following methods of acquiring primary data is being used in this case? A) observational research B) surveys C) behavioral data D) experiments E) focus groups
In a(n) ________ situation, the buyer wants to revise product specifications, prices, terms, or suppliers
A) reverse auction B) straight rebuy C) new task D) modified rebuy E) absolute auction