Decisions related to the ________ portion of the mail interview package involve sponsorship, personalization, and type of appeal (Table 6.1 in the text)

Direct (variable) costing includes in the unit cost of a product only those costs that vary with the quantity of units produced

Indicate whether the statement is true or false

Nike's Just Do It and Pepsi Cola Company Pepsi Generation campaigns communicate attitude

Indicate whether the statement is true or false