Which of the following is a disadvantage of using newsletters as an advertising medium?
A) low audience selectivity
B) high chances of runaway costs
C) lack of adequate control
D) relatively high costs
E) lack of interactive possibilities
B
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The null hypothesis of equal means for more than two samples is tested by a(n) ________, which is the ratio of the mean square related to the independent variable to the mean square related to error
A) F statistic B) p statistic C) t statistic D) z statistic E) chi-square statistic
Fence Patrol has developed an entirely new mounting system for chain link fences. Although they are a local company, through the acquisition of a distributor they now have the ability to market their products nationwide
Fence Patrol will most likely use a ________ strategy. A) market penetration B) market development C) diversification D) divesting E) product development