When using color in computer-generated presentation aids, you should use
a. the same background color on all visuals and no less than three colors for words.
b. a different background color on all visuals and no more than three colors for words.
c. a different background color on all visuals and no more than two colors for words.
d. the same background color on all visuals and no more thantwo colors for words.
d
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When we look for nonverbal cues to help us understand how a person is feeling about
something we did, we are engaging in A) mindfulness. B) indirect perception checking. C) direct perception checking. D) intuitive perception.
What does advertising deliver that uncontrolled media cannot?
a. objectives and goals b. precise messaging and brand images c. the image you want to go with the copy you send d. the client’s exact message