John is trying to determine if secondary research will add value in given situations or not. He lists the following five situations. In which of these situations, secondary research is likely to be the least helpful?
a. Use existing customer base to identify significant characteristics of potential customers
b. Determine the level of customer satisfaction with the company's new product
c. Identify problems or requirements of specific customer groups
d. Provide internal support data for the company
e. Development of planning tools for successful strategic planning
Ans: b. Determine the level of customer satisfaction with the company's new product
You might also like to view...
____________ - two or more corporations combine so that each corporation ceases to exist and a new one emerges. The corporations both terminate and a new entity comes into existence.
Fill in the blank(s) with the appropriate word(s).
After Olay entered and took over the Indian market with its anti-aging lotion, Ponds decided to defend its home turf by investing heavily in a similar product, but that which used only natural ingredients. This is an example of a ________
A) position defense B) flank defense C) counteroffensive defense D) contraction defense E) mobile defense