In a recent Adweek Media and Harris Interactive survey, the majority of consumers, 55 percent, said advertisements were somewhat or very interesting

Which of the following is NOT one of the four major online marketing domains?

A) B2C (business-to-consumer) B) B2R (business-to-retailer) C) B2B (business-to-business) D) C2C (consumer-to-consumer) E) C2B (consumer-to-business)

In an experiment, which type of variable does a researcher have control over and wish to manipulate?

A) dependent variables B) independent variables C) extraneous variables D) exploitive variables E) reliable variables