When an MPR professional arranges a speaking engagement for a firm's expert, it is most important to ________
A) prevent the expert from meeting with connectors until after the event.
B) provide audience members with flash drives that document the event
C) set up a direct feed from the event to the firm's Web site for live viewing
D) actively promote the products and services of the firm throughout the speech
E) communicate with connectors about the newsworthy nature of the event
E
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Which of the following statements is correct concerning special assessment taxes?
A. A tax levied on property to fund public improvements that benefit the property. B. They are tax deductible in the year the improvements were completed. C. The are general liens. D. The are based on th market value of the property.
Firms have decided to raise fees and lower service for those customers who barely pay their way and to coddle big spenders to retain their patronage as long as possible. This is an example of organizing customers by ________
A) retailer convenience B) profit tiers C) psychographic characteristics D) social influence E) customer preference