What is the role of the Federal Trade Commission in regulating media production in the United States??
a. preventing children from being exposed to racy advertising
b. ?protecting children from seeing advertisements for cigarettes, alcohol, and other harmful substances
c. protecting consumers from being misled by untrue or deceptive advertising practices
d. ?protecting public television networks from having to engage in product placement
ANSWER:
c
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The authors of your textbook use the example of Disney University's adoption of theatre terminology to illustrate the power of language to affect
a. our relationships. b. our perceptions. c. what we think about. d. business.
Robert is studying the impact of the pace of television commercials on viewers' recognition of brand names. Which of the following variables would be an INDEPENDENT variable for this study?
a. Television b. The pace of the commercial c. Gender of the viewer d. Viewer recognition of brand names